A feature in which I share my dubious blogging wisdom with you.
As some of you may know, I do a series of posts here on the blog called Blogging Tips, in which I share some tips I’ve learned on blogging. Today, we are getting a bit meta and we are doing a post on features in general! As for previous blogging tips, you can find them all HERE.
1. What’s a Feature?
If you’re just starting out, you may be wondering, what actually is a feature? Great question! Features (or memes as some people called them, which is weird, but okay) are a series of posts concentrated on one particular topic. For example, the Top Ten Tuesday posts you see or the Down the TBR Hole posts you see: those are features. They have a certain topic and you do them regularly on your blog. Like, personally, I have a feature called Weekly TBR Additions, in which I share new books I add to my TBR every week. You can see all the features I do on this blog HERE.
The take away: Features are a just a series of posts with one particular theme.
2. Finding the Right Feature
When I first started this blog, I only posted reviews. You can go back to my archives and see, but it was just a long streak of reviews. Then I had the idea of doing a weekly update of my TBR. I wanted to share new books I discovered, thus the Weekly TBR Additions was born. If you’re stuck on what to do, there are a tone of features started by other bloggers out there, you just have to find the right one. And credit the blogger obviously. Find something you generally like and enjoy doing, and then do that feature on your blog. If you like variety, you can always do those weekly top ten or top five posts and do a different topic every week.
The take away: Find something you like and you’re all set.
3. Features Are a Cure For Blogging Burnout
Sometimes, features are really helpful. Your posting day is coming up, and you have no idea what to do. You’re fresh out of original content. You haven’t finished a book in ages, so you can’t write a review. No fear, features are there to save you. You can use a feature as a starting ground and then build from there. For example, when I am stuck what to do, I go back to some of my features and then do a post from the feature. It’s a great way for you to get a post out there, even when you’re not all that inspired.
The take away: Features are both fun AND useful. They can help you out.
4. Stick With Your Features
The whole point of features is that you have a series (i.e. numerous) of posts in that feature. So once you start out a feature, be sure to keep doing it. Be consistent with it. Your readers are going to get used to them, and then they can always expect that feature from you. Sure, if something isn’t really working out for you, abandon it, but be sure to form a schedule for your features and then just stick with it.
The take away: Scheduling really is your best friend
5. Listen to the Stats
This goes for your whole blogging process (I’ll do a whole post on that, so you can look forward to it), but you really should look closely at your statistics. They can be really insightful. For example, when I first started out my Reading Lists feature, people LOVED it. Those are some of my most popular posts. So I knew I had to stick with that one. But also, the most recent one I did, which is Ron’s Reading List, wasn’t as big of a hit as the previous two. I am pretty sure it was because of the fact that the two posts in the feature were too close together, but that is besides the point. And the point is: your stats can tell you which features your readers enjoy and which they do not, and thus can help you with choosing the right feature and making your features better.
The take away: Always pay close attention to the stats. Never obsess over the numbers though.
6. Organize Your Features
This is something that will come to you the more you blog, but organizing your blog is so important. Make it accessible for your readers in all aspects, and that includes features. I just got this done myself. Make a top level category called features and then have a category for each feature you do, and just make the features category parent to all others. This way, by going to features category, your readers can see all of them, but also, they can click particular ones they are interested in.
The take away: Make categories for your features!
And that’s it for this blogging tips! Hope you enjoyed, let me know if you found this helpful and also, be sure to leave tips of your own if you have any!
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*Above used Book Depository links are affiliate links which means I get a small commission if you buy a book through my link, which helps me out a lot!